VivoVisual S.L. - Leaders in indoor advertising in Spain.

Advertise with VivoVisual

Make additional income from your washroom

What is washroom advertising?

VivoVisual places high quality frames in the bathrooms of bars, nightclubs, restaurants, cinemas, shopping centres, language schools, universities, golf clubs, gymnasia, indeed any venues which see a significant volume of clients. We then sell this space to advertisers that would like to publicise their products and services to the clients of these venues.

Why is washroom advertising effective?

Increasingly, advertisers are looking for new and effective ways to communicate with consumers. Compared with the poor cost/results balance of print ads and the astronomic cost of television and outdoor advertising, washroom advertising allows advertisers to segment their target market and get their message to a large number of relevant people.

Where we go out and socialise says a great deal about the kind of people we are. No other form of advertising enables such effective targeting and segmentation in terms of age, tastes, style, geographical location, income, socio-economic group, consumer preferences or, of course, gender. In addition, the advertisement has a "captive audience", with no distractions, enabling a well-designed framed poster ad to capture the attention and interest of the viewer.

The statistics speak for themselves:

The Rice University, Texas survey says:
"Retention of impressions generated by washroom displays was found to be an average of 40% stronger than by other media." Also, that "the unusual and unexpected nature" of the form of advertising "commands focal levels of attention" thus "enabling better comprehension and longer lasting impressions."

The Rice University researchers timed 1000 people while in restrooms, and found an average of 1~1/2 to 2 full minutes were spent in front of ad boards.

The Barbour & Monroe survey says:

• 84% recalled seeing specific advertisements in the washrooms.
• 92% were able to name specific advertisers without prompting.
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities.

Why advertise with VivoVisual?

• The opportunity to reach a captive audience.
• The ability to target by age, gender, income, lifestyle, and geography.
• The ability to reach people who are on the move and are otherwise difficult to reach with other media.
• A low cost, affordable ad medium.

VivoVisual is entirely committed to providing the highest quality of service at the most reasonable price to its clients. We develop strong, contractual relationships with our venues as only in this way can we be sure of the successful execution of the services offered. We will work continuously with you to ensure that this novel form of advertising becomes an essential part of your marketing mix.

Using ambient advertising media of this type has been shown to be successful throughout the world, and VivoVisual has introduced it to the Spanish market. From our headquarters in the heart of Barcelona, and through our representation throughout the peninsula, we offer advertising opportunities in cities such as Barcelona, Madrid, Valencia, Sevilla, Zaragoza and Bilbao, as well as other major urban centres throughout Spain.

To contact us, please email us at clients@vivovisual.com or click here.

The statistics speak for themselves:

The Rice University, Texas survey says:
"Retention of impressions generated by washroom displays was found to be an average of 40% stronger than by other media." Also, that "the unusual and unexpected nature" of the form of advertising "commands focal levels of attention" thus “enabling better comprehension and longer lasting impressions."

The Rice University researchers timed 1000 people while in restrooms, and found an average of 1~1/2 to 2 full minutes were spent in front of ad boards.

The Barbour & Monroe survey says:

• 84% recalled seeing specific advertisements in the washrooms.
• 92% were able to name specific advertisers without prompting
• 88% recalled at least FOUR selling points in the ads surveyed.
• 98% reacted positively or neutral to seeing ads in restroom facilities.