VivoVisual S.L. - Leaders in indoor advertising in Spain.
The statistics speak for themselves:
The Rice University, Texas survey says:
"Retention of impressions generated by washroom displays was found to be an average of 40% stronger than by other media." Also, that "the unusual and unexpected nature" of the form of advertising "commands focal levels of attention" thus "enabling better comprehension and longer lasting impressions."
The Rice University researchers timed 1000 people while in restrooms, and found an average of 1~1/2 to 2 full minutes were spent in front of ad boards.
The Barbour & Monroe survey says:
- 84% recalled seeing specific advertisements in the washrooms.
- 92% were able to name specific advertisers without prompting
- 88% recalled at least FOUR selling points in the ads surveyed.
- 98% reacted positively or neutral to seeing ads in restroom facilities.